Tag: Growth

WordPress.com Growth Summit

I’m speaking at The Official WordPress.com Growth Summit coming up in August. “Learn how to build and grow your site, from start to scale”, as they say. Lovely, thick, diverse set of speakers. It’s a little bit outside my normal spheres which makes it extra exciting for me. Selena Jackson:

The goal of this event is to inspire, connect you with the tools you need, and help you build your community. Sessions will take place across three tracks: blogging, business, and creative. You can take sessions on any or all tracks

If it interests you, it’s $ 79, and 20% off that with coupon code ChrisCoyier20.

My session?

CSS-Tricks: Putting WordPress to Work

Chris Coyier’s CSS-Tricks is a popular publication geared to web designers and developers. It’s also very much a business powered by WordPress. Chris will take us behind the scenes at CSS-Tricks, sharing all the ways it takes advantage of WordPress features, on both the technical and business sides.

Selena sent me some interesting questions as well:

What has kept you on WordPress for all these years? How has your website been essential to your growth or success?

It’s true that CSS-Tricks has never been anything but a WordPress site. I’ve never switched platforms or majorly re-architected in any way. But it’s not because of laziness or because I just don’t have any exposure to other methods of website building. I feel fortunate in that I’ve had lots of exposure and experience to different ways to build websites, from JAMstack with static site generators with cloud functions, to CMSs of all sorts, to Ruby on Rails sites, to Python-based sites… all kinds of stuff. All of it has a place.

Part of the equation is that I’m a solo developer for the most part on CSS-Tricks. Just me over here. I don’t have the budget for a fancy development team. But I still want to feel powerful and productive. That’s one of the things that WordPress has given to me. I feel like I can build just about anything on WordPress, and do it in a way that doesn’t feel like a mountain of technical debt that I would struggle to maintain.

Even though there is a decent amount of custom stuff going on, it probably looks like more than it is. Most of the work I do is pretty normcore WordPress development. I use popular well-maintained plugins. I use standard filters. I use the templating system as it was designed. I try to do things “The WordPress Way”, and that means year after year it’s very easy for me to maintain the site and build out what I want to build out. I never worry if I’m going against the grain or that I’m doing anything that puts me at any risk of not being able to upgrade things.

What’s one key thing you want our Growth Summit attendees to take away from your keynote talk/session?

I think my main vibe is going to be sharing just how powerful WordPress can be as a platform to run a publishing business on.

In a crowded and noisy web environment, what did you do to help your website stand out? What’s unique about your story or business?

What I hope we stand out for is the content on the site itself. We strive to be consistent, trustworthy, friendly, and helpful. In a world so laden with misinformation, zero-ethics advertising, and UX-hostile interfaces trying to squeeze everything they can from you, a site that’s just trying to help you understand the web and run a normal business out of it I hope feels as good to other people as it does to me.

Has COVID-19 changed how you use your website — or your approach to your online presence?

Not terribly. I’m finding advertisers pulling back a little bit, and keeping a closer eye on their sponsorship investments. And while I don’t love the idea of seeing those dollars go down, I don’t blame them. It’s smart for any business to make sure their money is well-spent.


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The (Developer’s) Growth Model

I really like the post “The Designer’s Growth Model” by Dennis Hambeukers. Dennis just invented this model, but it’s based on some existing ideas and it all rings true for me. Let me try to summarize the five stages as he lays them out for designers.

  1. Producers: You learn how to design. You learn fundamentals, you practice, you get good at doing design work and producing beautiful functional things. Then you have this “crisis” moment before the next stage where you find you can’t do enough work on your own and that you need to be able to scale your efforts, with multiple human beings and working on systems — and that’s an entirely new skill.
  2. Architects: Now that you’ve succeeded in scaling through team building and systems thinking, the next crisis moment is that that this the work still might be isolated, and too focused on internal thinking. To grow, you’ll need to work with people outside the design bubble, and understand problems more holistically.
  3. Connectors: Now that you’ve succeeded in being more collaborative across an entire organization and being a real problem solver, the next crisis moment is when everything becomes organizationally complicated. Just delivering products isn’t enough, because you’re involved deeply across the organization and you’re responsible for the success of what is delivered.
  4. Scientists: Now, you measure everything. You know what works and what doesn’t because you test it and can prove it, along with using all the skills you’ve honed along the way. Your next crisis is figuring out how to translate your work into actual change.
  5. Visionaries: You’re a leader now. You have an understanding of how the whole organization ticks, and you are a force for change.
From The Designer’s Growth Model

I think this can applies just as well to web development, with very little change. I can relate in many ways. I started plucking away at building sites alone. I found more success and was able to build bigger things by working with other people. At some point, it was clear to me that things don’t revolve around development. Development is merely one part of a car that doesn’t drive at all without many other parts. Even today, it’s clearer to me that I can be more effective and drive more positive change the more I know about all of the parts.

Not that I’ve completed my journey. If I had to map myself directly onto this model, I’m probably barely on step three — But a model is just a model. It’s not meant to be a perfect roadmap for everybody. Your own career path will be twistier than this. You might even experience bits from all the levels in different doses along the way.

The post The (Developer’s) Growth Model appeared first on CSS-Tricks.

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The (Developer’s) Growth Model

I really like the post “The Designer’s Growth Model” by Dennis Hambeukers. Dennis just invented this model, but it’s based on some existing ideas and it all rings true for me. Let me try to summarize the five stages as he lays them out for designers.

  1. Producers: You learn how to design. You learn fundamentals, you practice, you get good at doing design work and producing beautiful functional things. Then you have this “crisis” moment before the next stage where you find you can’t do enough work on your own and that you need to be able to scale your efforts, with multiple human beings and working on systems — and that’s an entirely new skill.
  2. Architects: Now that you’ve succeeded in scaling through team building and systems thinking, the next crisis moment is that that this the work still might be isolated, and too focused on internal thinking. To grow, you’ll need to work with people outside the design bubble, and understand problems more holistically.
  3. Connectors: Now that you’ve succeeded in being more collaborative across an entire organization and being a real problem solver, the next crisis moment is when everything becomes organizationally complicated. Just delivering products isn’t enough, because you’re involved deeply across the organization and you’re responsible for the success of what is delivered.
  4. Scientists: Now, you measure everything. You know what works and what doesn’t because you test it and can prove it, along with using all the skills you’ve honed along the way. Your next crisis is figuring out how to translate your work into actual change.
  5. Visionaries: You’re a leader now. You have an understanding of how the whole organization ticks, and you are a force for change.
From The Designer’s Growth Model

I think this can applies just as well to web development, with very little change. I can relate in many ways. I started plucking away at building sites alone. I found more success and was able to build bigger things by working with other people. At some point, it was clear to me that things don’t revolve around development. Development is merely one part of a car that doesn’t drive at all without many other parts. Even today, it’s clearer to me that I can be more effective and drive more positive change the more I know about all of the parts.

Not that I’ve completed my journey. If I had to map myself directly onto this model, I’m probably barely on step three — But a model is just a model. It’s not meant to be a perfect roadmap for everybody. Your own career path will be twistier than this. You might even experience bits from all the levels in different doses along the way.

The post The (Developer’s) Growth Model appeared first on CSS-Tricks.

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