That might be just the ticket for those of you looking to get your hands on email data, do stuff with it, and have a UI for doing stuff right within Gmail. There is a marketplace to check out with existing apps. The Trello one seemed pretty compelling to me.
The contextual cards you create for your add-ons work for both web and mobile versions of Gmail. This means that you don’t need to create separate web and mobile versions of the add-on—the same code works everywhere!
Personally, I make pretty heavy use of Front, which is like a shared team inbox superapp.
Front offers a plugin system as well, which adds your own custom panel right into the app itself and gives you all that programatic parsing stuff you need to get into emails (or tweets or whatnot).
We use it at CodePen to figure out who’s emailing us (from the perspective of our own app) and show some contextual information about them, as well as provide some quick common actions that we might need.
Another thing to consider is how the emails are being generated at all. For example, do you offer customer support by just saying “email us at email@example.com”, or do you have them fill out a form which generates an email? If it’s a form, that’s, in a sense, parsing an email before it’s even sent, meaning it has structure and potentially programattic access to individual fields.