Pantone’s Newest Color is Minion Yellow

Just how adorable is that?

Pantone just announced that their newest official addition to their palette is Minion Yellow, as inspired by the lovable creatures from the movie Despicable Me. According to their announcement, “PANTONE Minion Yellow is an illuminating, energetic, friendly and fun-loving yellow shade that immediately calls out to you.”

PANTONE yellow

Leatrice Eiseman, Executive Director of the Pantone Color Institute adds, “Just as the sun’s rays enliven us, PANTONE Minion Yellow is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism.”

This custom shade will be Pantone’s freshest addition to its Fashion, Home + Interiors palette later this year, and is also a tie-up with Universal’s July release, Minions, the fun-packed prequel to the Despicable Me franchise.

This shade of yellow isn’t too bright and acidic like lemon yellow tends to be. Instead, it’s warm and vibrant, yet lighthearted enough to convey a childlike and upbeat mood. Personally it reminds me of sweet custard just after you whip it before cooking — light, creamy, and not too sharp on the senses.

Aside from the positive and optimistic mood it reflects, PANTONE Minion Yellow is also perfect for your upcoming summer-inspired design, illustration, and craft projects.


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