If you’ve ever thought “Man, all my designs look like crap”, this may be the best ad you see all day. If you’ve desperately searched Dribbble or Behance for inspiration, yet found yourself completely unable to make something look nice, this one’s for you. And if you’ve ever had a sinking feeling that most design articles are worthless, and no matter how much you read about color theory, it’s not going to make your bad designs look good, well, let’s talk.
Learn UI Design is an online video course to take you from design newbie to being able to confidently create beautiful designs for any site or app. From color to typography, icons to process, Learn UI Design covers every aspect of interface design. Enrollment is open for 2 weeks only.
I should introduce myself. I’m Erik Kennedy. I’m an independent designer, I’ve traveled the globe designing sites and apps for companies big and small (like Soylent and Amazon), and my design writing has been read by over a million people (you might know me from this article). Yet I started out as a developer who couldn’t create nice-looking software to save his life. Sure, I developed some applications for work, created a few websites and side projects at home, even tried my hand at a nights-and-weekend startup. But there was an issue: everything I made looked like crap.
Design was something I was always interested in, but never great at. I knew what I liked, but I didn’t know how to create such a design. Consequently, everything I did had One-Man-Project syndrome: it looked like it was made by someone in their spare time – not professional, not considered, not worth the download, not worth the purchase.
In the end, I learned design the same way I’ve learned any creative endeavor: cold, hard analysis. And shameless copying of what’s worked. I’ve worked 10 hours on a UI project and billed for 1. The other 9 were the wild flailing of learning. Desperately searching Dribbble and Behance and Pinterest for some idea of how to make my awful design better.
That was the beginning, anyhow. Over time, I built up a toolset of hacks and heuristics. I was tired of reading design articles that failed the fundamental test of any skill tutorial: it didn’t help me improve what I was working on then and there. My gold standard was to find what worked. What made a difference between ugly and gorgeous. Over the years, I built up these tools across all areas of user interface design – color, typography, iconography, and so on.
Today, Learn UI Design has hundreds of happy students, and the course is used and regarded by folks like Chris Coyier…